You might lately have heard quite a lot about James Allen Diamonds because they are one of the top selling diamond online vendors.
I have made several experiences with James Allen and felt like I want to share my experience with you!
James Allen 360 Degree Video Technology
One of the first things that comes to mind when thinking about James Allen is the fact that they have introduced the video display technology when it comes to buying diamonds.
They were the very first company ever to really go for it!
And in fact this has huge advantages when it comes to examing the diamond color and diamond clarity.
In fact it is a huge disadvantage to buy a diamond blindly.
In its review of James Allen diamonds diamond expert Sebastian describes how many advantages it has to view the diamond before buying it.
In fact, many people would never buy diamonds on the internet because they think they have to view the diamond personally before buying it. While in fact, this is not necessary it is definitely necessary to view the diamond before buying it.
This can easily be done online.
I also think that it is pretty surprising that one can still find so many people shopping at places like Blue Nile where one is obviously shopping blindly.
With that being said, I think one should simply have a look at what James Allen itself has to say regarding the entire issue:
Why is James Allen so good for choosing a great clarity grade?
What it really comes down to is the fact that you can simply see every diamond in great detail before buying it!
Thus, you can even choose SI1 or SI2 diamond clarity grades which is a huge advantage. If you don’t have the ability to see the diamond you will have to stick with those diamond clarity grades which are guaranteed to be eye clean.
As you surely know: These are particularly the clarity grades between up to VS2.
Any diamond that has either been graded by GIA or AGS can basically be considered eye clean. It hardly ever happens that a diamond graded by one of these two labs that is a VS2 clarity grade or better ever has a visible inclusion.
So, this is something that is really good!
But, to make a good bargain on a diamond you should basically buy a SI1 or SI2 diamond. te reason why these diamonds can get you such a great deal is the fact that they are much cheaper than say VS1 or VS2 diamonds. And of course much cheaper than VVS1 or VVS2 diamonds anyway.
SI1 and SI2 diamonds however are not always necessarily eye clean. But and this is the big BUT: Sometimes they are and sometimes they are not.
So how do you know which ones are eye clean and which ones are not?
Quite easily: You have to look closely at them before buying and this is exactly where James Allen’s diamond display technolgy is coming into play again!
By being able to weed out the SI1 and SI2 diamonds that are not eye clean you can actually find SI1 and SI2 diamonds that ARE in fact eye clean!
What about James Allen’s customer service?
Regarding James Allen’s customer service there have already been some very positive reviews on Pricescope.
Out of my own experience with them I can only say the following: I think it is great that their customer service is 24/7 and that you can actually talk to real certified gemologists.
There are for instance people on the chat that are real GIA graduate gemologists. This is basically the highest title anybody can hope to attain in the diamond industry!
It requires a lot of hard work to obtain a GIA graduate gemologist. In fact, it even requires a time investment of around 6months of full time studies to become a proper GIA GG., as people like to call the title in full.
Thus, James Allen’s customer staff was always very well capable of answering all my questions I had.
This is pretty extraordinary as I dug really deep and asked some really difficult question about the diamond azimuth shift and stuff like that.
It is really great to be advised by someone who really knows what he is doing.
Final Verdict on James Allen
Giving my final verdict i really think that James Allen is a wonderful place to buy a diamond.
To get more details on the ins and outs of James Allen go and check out Your Diamond Teacher which is a great resource on the diamond 4Cs.
One of the big possibilities I realized at James Allen is the fact that in rare cases you might even get an eye clean I1 diamond! Yes, you read correctly: Sometimes there are even eye clean I1 diamonds. Granted, they are really rare but they do exist!
In such a case you will have to keep on searching for quite a long time! But if you have the patience to do that, I am utterly confident that you will be able to make a really great deal.
I hope you liked my review and you will hear from me very soon!
Bonus: Cool Twitter channels to check out and follow!